Highly scored monograph entitled "European Consumers in the Digital Era. Implications of Technology, Media and Culture on Consumer Behavior ”was published by Routledge Publishing House, edited by our scientist - Prof. Małgorzata Bartosik-Purgat and Dr. Neli Filimon from the Universidad de Girona.


Publication for 300 pts. is the result of international scientific cooperation of authors from many countries and universities.


The authors present the latest trends in consumer behavior in various European markets, taking into account the development of technology and changes in the social and cultural environment. They discuss the role and use of the Internet of Things, augmented reality, artificial intelligence and social media in the decisions of European consumers in the third decade of the 21st century. The authors also present the implications of their scientific investigations, as well as define possible areas and directions of changes in the discussed scope in the coming years.


Research area: business and technological innovation, responsible production and consumption.


Read more: https://www.routledge.com/European-Consumers-in-the-Digital-Era-Implications-of-Technology-Media/Bartosik-Purgat-Filimon/p/book/9781032204611



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