Seminar offer

Bachelor level studies

International Business


Supervisor: dr Aleksandra Hauke-Lopes
Seminar title: International marketing in culturally diverse markets - strategies and challenges
Example topics of the thesis for the "International business" students: 

  • Cultural determinants of companies’ failure on foreign markets (e.g. consumer ethnocentrism, country of origin effect, cultural differences…).
  • Building the image of the company / brand on the culturally diversified market (e.g. positioning, co-branding…).
  • The importance of the Internet in the marketing strategy of enterprises on foreign markets (e.g. shockvertising, mass-customization, augmented reality, social media, content marketing, multi-sided platforms…)
  • Marketing strategy of luxury goods on international markets.
  • Coopetition on the international market.
  • Creating / co-creating value in business relationships.
  • Internationalization and development of business relationships on the foreign market on the example of company X.


Supervisor: dr Łukasz Małys
Seminar title: International marketing – strategic and relational
Example topics of the thesis for the "International business" students: 
  • International brand portfolio management on an example of Volkswagen Group..

  • Managing the image of the international brand on the example of Kubuś.

  • The use of e-commerce in sales strategy on the example of Amica.

  • The use of social media in the process of product image development.

  • Internationalisation process on the example of Inglot.

  • Strategy of internationalization of the apparel business on the example LPP.

  • The development of brand image in the furniture industry on the example of VOX
  • Introduction of the product to the foreign market on the example X
  • Entering the company on the foreign market on the example of Pylon.
  • The impact of cultural differences on the choice of location of foreign direct investment.


Seminar offer

Bachelor level studies

International Management in Emerging Markets


Supervisor: dr Aleksandra Hauke-Lopes
Seminar title: International marketing in culturally diverse markets - strategies and challenges
Example topics of the thesis for the "International Management in Emerging Markets" students: 

  • Cultural determinants of companies’ failure on foreign markets (e.g. consumer ethnocentrism, country of origin effect, cultural differences…).
  • Building the image of the company / brand on the culturally diversified market (e.g. positioning, co-branding…).
  • The importance of the Internet in the marketing strategy of enterprises on foreign markets (e.g. shockvertising, mass-customization, augmented reality, social media, content marketing, multi-sided platforms…)
  • Marketing strategy of luxury goods on international markets.
  • Coopetition on the international market.
  • Creating / co-creating value in business relationships.
  • Internationalization and development of business relationships on the foreign market on the example of company X.

Supervisor: dr Łukasz Małys
Seminar title: International marketing – strategic and relational
Example topics of the thesis for the "International Management in Emerging Markets" students: 
  • International brand portfolio management on an example of Volkswagen Group.
  • Managing the image of the international brand on the example of Kubuś.
  • The use of e-commerce in sales strategy on the example of Amica.
  • The use of social media in the process of product image development.
  • Internationalisation process on the example of Inglot.
  • Strategy of internationalization of the apparel business on the example LPP.
  • The development of brand image in the furniture industry on the example of VOX.
  • Introduction of the product to the foreign market on the example X.
  • Entering the company on the foreign market on the example of Pylon.
  • The impact of cultural differences on the choice of location of foreign direct investment.