ORCID:

https://orcid.org/0000-0003-3088-2027  

ResarchGate:

https://www.researchgate.net/profile/Magdalena_Florek

Google Scholar:

https://scholar.google.com/citations?user=HSYGe-QAAAAJ&hl=pl&oi=ao


Field of studies:


  • measuring the effectiveness of territorial brands
  • Territorial Brand Capital - sources and measurement
  • structured experiences in place branding
  • evolution of territorial marketing theory