Why study Strategic
marketing on pharmaceutical market?
Pharma market
is constantly undergoing dynamic changes.
Aggressive competitivity and growing amount of pharmacies, including
those in chains, make it neccessary for pharmacists to upgrade their qualifications
in fields connected with marketing. What is more, altering law regulations
concerning pharmaceutical companies' activities require continuous
adjustments of marketing strategies. A team of experienced lecturers can
supply the students with access to the newest know-how that
will allow efficent acting for both, pharamceutical
companies' employees, employers and owners. Let our former students'
opinions justify the assessment, that can be summarised in the
words: „summa cum laude” – with the highest grade!
The goal:
- passing the most modern knowledge and
creating practical skills connected with making and implementing
development marketing strategies of companies exisiting on
pharmaceutical market,
- reinforcing the skill of communication in teams,
personal development, modulating leadership abilities,
- students' integration and networking.
Focus points:
- regulations, determinants and trends on pharma
market,
- marketing planning, marketing research and consumer
behaviour,
- management of units existing on pharma market on
strategic level (product, promotion, price and ditribution strategies),
- company image creation and maintaining
positive relations with others,
- communication, psychology of communication and
presentations.
Why study Strategic
marketing on pharmaceutical market?
Pharma market
is constantly undergoing dynamic changes.
Aggressive competitivity and growing amount of pharmacies, including
those in chains, make it neccessary for pharmacists to upgrade their qualifications
in fields connected with marketing. What is more, altering law regulations
concerning pharmaceutical companies' activities require continuous
adjustments of marketing strategies. A team of experienced lecturers can
supply the students with access to the newest know-how that
will allow efficent acting for both, pharamceutical
companies' employees, employers and owners. Let our former students'
opinions justify the assessment, that can be summarised in the
words: „summa cum laude” – with the highest grade!
The goal:
- passing the most modern knowledge and
creating practical skills connected with making and implementing
development marketing strategies of companies exisiting on
pharmaceutical market,
- reinforcing the skill of communication in teams,
personal development, modulating leadership abilities,
- students' integration and networking.
Focus points:
- regulations, determinants and trends on pharma
market,
- marketing planning, marketing research and consumer
behaviour,
- management of units existing on pharma market on
strategic level (product, promotion, price and ditribution strategies),
- company image creation and maintaining
positive relations with others,
- communication, psychology of communication and
presentations.
Our students:
The studies are directed to graduates and post-graduates from all Universities, who are interested in
gaining some knowledge in pharmaceutical market's mechanisms, rules of creating
development marketing strategies for enterprises producing
medicines, for wholesales companies, for pharmacies,
for units cooperating with pharma market. Our listeners can be social and health insurance
employees as well as pharmaceutical supervisors.