The workshop is typically run as a 2-day workshop format with hands-on case study exercises for the team. We will use Samsung’s own business issues to feed into case studies and exercises as well as introducing best practice case studies from similar industries around the world. The working session will combine to build a total output of strategy and will result in a practical, specific and useable Next Steps Action Plan. Participants will be able to work with their own business realities and experiment in using the techniques for a familiar business environment.

Training objectives

•        Clear appreciation for how understanding the company’s organizational structures and models impact strategic thinking and planning in light of covid 19

•        A renewed understanding and commitment to Values, Mission, Purpose and Vision in light of market changes

•        Clear understanding of the definitions and components of strategic planning

•        Clear understanding of the role of strategic planning

•        New ability to assess and improve the company strategy and implement and manage a strategic plan

•        Improved ability to think strategically while operating and managing daily objectives

•        New ability to integrate strategic and risk planning into normal business activity

•        Clear appreciation of how effectively implemented and managed performance management is critical to effective implementation of a Strategic Plan

•        Business environment and market analysis and developing alternative plans for comparison



Who should attend?

This course is valuable for all department managers, senior executives, division heads, business analysts and anyone involved in planning or implementing strategic initiatives at an organisational or business unit level.

Middle Managers, VPs, Department Managers, Sections Heads, Advisors, Senior Specialists


Training form: online (live straeaming)

The training will be implemented using distance learning methods and techniques. Training will be implemented in the form of videoconference conducted using the Zoom program. To participate in online classes you will need a computer connected to the Internet, equipped with a microphone and speaker. It is recommended to connect headphones equipped with a microphone. It is also necessary to have a camera (built into the laptop or connected separately).

Training language: English

Day schedule:

09.00 to 10.30

10.30 to 10.45 break

10.45 to 12.30

12.30 to 13.30 break

13.30 to 15.00

15.00 to 15.15 break

15.15 to 16.30



Day 1


•        Organisation Life, Models and Objectives - And How this Informs and Impacts Strategic Planning

  • Introduction to classic Organisational Models and Structures


  • Strategic Management Imperative - Introduction to Employee Engagement - Reasons Why People Give More, Commitment More Fully and Stay Longer
  • People implement and manage the plan – find and use the best people for the job!

•        Agreeing the Classic Strategic Planning and Management Framework

•        Scenario Thinking

•        Outside in thinking

•        Synthesizing diverse perspectives

•        Deductive scenario creation

•        Scenario Frameworks

•        Strategic options portfolio

•        Navigating the corona virus


  • Clarifying what has already been done – done well, or not so well
  • Stakeholder Analysis – Where We Are Now / What Is/Isn’t Working
  • Strategic Foundations – Who We Are (Vision, Purpose, Mission, Values)
  • Strategic Focusing – How We Will Get There

Ø  SWOT Analysis

Ø  Key Rey Results Areas (KRAs)

Ø  Strategic Goals

Ø  Specific Strategies

Ø  Key Performance Indicators (KPIs)

Ø  Objectives and Business Planning

  • Measurement/Evaluation – How Will We Know We Have Arrived
  • Action and Budgeting Framework
  • Practical Work-based Implementation, Performance Management and Quality Assurance
  • Review and Continuous Improvement


•        The Meaning of Strategy

  • The essential two components of any strategy
  • Three approaches to achieving the end-result
  • The 5 tasks in any strategy management process
  • The five questions to ask in creating a strategic business plan
  • The key elements of a strategic plan
  • Making choices – the elements of scenario planning
  • Building a strategy management process, timeframe and responsibility matrix

•        Why Do Strategic Plans fail?

Strategy development vs. strategy implementation – where are the pitfalls?

Understanding the role of culture in strategy success

Engaging stakeholders through the process of planning

Keeping people aware of the strategy – the key role of communication planning and execution in strategy success.



•        Understanding Your Marketplace: Tools for Deployment in the Early Stages of the Strategic Business Plan Cycle

  • The need to understand our environment
  • The PESTLE analysis – Covid 19
  • Five forces market assessment
  • Threats(T), Opportunities(O), Strengths(S) and Weaknesses(W)
  • The use of planning grids
  • Macro RACI




•        Describing Your Chosen Strategy: Building Strategic Themes

  • What is a Strategic Theme?
  • Answering the first two questions of strategy planning

Ø  Where will we be active?

Ø  How will we get there?

Ø  7 Global Megatrends – identify new opportunities

Ø  Predictions post lockdown

Ø  Growth industries post lockdown

Ø  Recovery


  • Examples of strategic themes waves  


Day 2


•        Values, Mission, Vision Statement Creation – Something Real, Believable and Do-able

  • Statement of Purpose


•        Balanced Scorecard (BSC)

  • Concept and uses
  • BSC Approaches – Four Perspectives
  • Financial and Non-financial Measures
  • Linking BSC to Appropriate Actions
  • Key Steps in BSC Design
  • Cascading the BSC


•        Performance Management/Driving Performance for Enhancing Customer Experience

  • Creating S.M.A.R.T. Goals - for yourself and others

Ø  Specific

Ø  Measurable

Ø  Achievable/Attainable

Ø  Realistic/Relevant

Ø  Timely, Time-bound (Tangible)

Ø  Models and challenges with Driving and Ensuring Good Performance

Ø  Exploring alternatives to classic Performance Management and Appraisals


Activities/Exercise: Setting SMART Goals – 8 Simulated/Possible Scenarios

Application: Debating the Impact of Performance Management for Strategic Management

•        Strategic Pillars of Excellence

  • Engaged Leadership – Inter-dependent and Inter-active Communications
  • Organisational Capacity, Internal Process Capability, Customer/Stakeholder Expectations, Financial Imperatives
  • Operational Excellence
  • Sustainability
  • Product and Service Innovation
  • Strategic Partnering
  • Knowing Your Critical Success Factors


•        Planning for Execution

  • What is the logical sequence of events?
  • The link to budgeting
  • Initiative development and management




Alistair Stevenson

Alistair Stevenson is a management professional with extensive experience gained in the marketing, human resources, healthcare and industrial sector. Stevenson has worked at director level for the last 17 years. He is an entrepreneur having 13 years experience creating and managing start ups.


Stevenson currently works as a part time lecturer on the executive MBA program at the University of Economics in Poznan, Poland. The university is ranked number two in Poland and the executive MBA program is also ranked in second place. Stevenson lectures in the fields of; Marketing, International Business, Business Strategy and Lean Manufacturing.


Price per person:
1299 PLN

Training price includes:


- access to the live online session


- teaching materials in an electronic version


- certyficate of compleition

The training completion certificate will be issued within 14 days of the training completion date. The certificate will be sent by post to the address provided.

Deadlines and registration for course

Information is provided by:

Alicja Dąbrowska

Centre of Executive Education

CEUE, Towarowa 55, room 3.9


+48 61 854 30 77