Scientific interests.My scientific interests focus on a wide range of consumer decision making topics, such as the role of heuristic in decision making process, choice architecture in online commerce, consumer ethics attitudes and behavior. I am currently working on the role of the product shape in online commerce on consumer decision making as well as on the role of societal and psychological factors affecting consumer choice of counterfeit products.
PhD. an Associate Professor in Marketing Strategies Department, Faculty of Management at Poznań University of Economics and Business, Poland
Teaching activityCourses: Consumer decision making, Internet merchandising, Sales Management, Online advertising, Social marketing
- PRICE AS A SIGNAL OF PRODUCT COUNTERFEITING. THE MODERATING ROLE OF THE BUYER’S REGULATORY FOCUS. Studia Oeconomica Posnaniensia, 6(11), 5-19.
- Benefits from using mobile applications by Millennials-a gender and economic status comparative analysis. In Proceedings of 16th International Marketing Trends Conference, Paris-Venice Marketing Trends Asociation (pp. 1-15).