Guest Lecture by the Marketing Director of ENEA S.A. for IER Students

As part of the “Principles of Marketing” course, students of the International Economic Relations program had the opportunity to attend a guest lecture titled “Principles of Marketing: What is a Brand? How to Create One and Is It Worth It?”. The lecture was delivered by Mr. Paweł Rydz, Marketing Director at ENEA S.A.

The session had a practical focus, offering students valuable insights into brand building from the perspective of a major energy company. The lecture provided an excellent opportunity to bridge theory with practice and gain useful tips from an experienced industry professional.