How can we use AMA Marketing Skills Framework?
We recently came across the American Marketing Association Marketing Skills Framework. Based on research, four key skill domains have been identified for marketing professionals. These are:
📌 Data & Analytics,
📌 Strategy & Planning,
📌 Branding & Content Execution and
📌 Customer Experience.
Detailed descriptions of the skills in each domain can be found here 👉 https://lnkd.in/eh9EejKa
💡We look forward to our research into the digital skills needed to work and manage work effectively in marketing and how these align with the AMA Marketing Skills Framework💡
The study will be carried out within the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment,” funded by the Polish National Agency for Academic Exchange NAWA – Narodowa Agencja Wymiany Akademickiej
Stay tuned for updates in this area 🔔