Lecture by Prof. Milena Ratajczak-Mrozek at Kiev National University of Technology and Design

Dr. Milena Ratajczak-Mrozek, Prof. UEP, held a lecture for students at the invitation of Kiev National University of Technology and Design. The lecture, entitled “Standardization and adaptation of international marketing activities in countries with strong national identity”, dealt with the problems of standardization and adaptation of marketing activities in countries with strong national identity.