Department of International Marketing

A visit of Professor Martin Johanson from Uppsala University and Stockholm University (Sweden)

On October 24 – November 5, 2024, Professor Martin Johanson from Uppsala University and Stockholm University (Sweden) visited our University at the invitation of Professor Milena Ratajczak-Mrozek, Head of the Department of Business Relationships and International Marketing. Professor Martin Johanson is one of the most valued and recognizable researchers in the field of company’s internationalisation processes. His research have significantly influenced the understanding of the processes of international expansion of companies and the development of theories relationship development in international business networks. During his visit prof. Martin Johanson conducted a series of lectures for students of the Bachelor in Business Administration program, sharing his extensive knowledge and experience. The Professor’s presence at our University was an excellent opportunity for inspiring discussions with the members and PhD students in the Department of Business Relationships and International Marketing, which contributed to the exchange of knowledge and experiences, as well as opening new perspectives for future scientific projects. Professor Johanson also met with the Institute’s authorities to discuss the possibilities of cooperation between the Poznań University of Economics and Uppsala University.

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