Institute of Marketing
The main objective of the Institute is to conduct scientific research on all aspects of marketing theory and practice, the results of which will contribute to better researchers and business practitioners’ understanding of the role of marketing in a dynamically changing social and market environment. The Institute employs top-class specialists whose scientific and research interests revolve around such issues as the marketing of enterprises and non-profit organisations, consumer behaviour, sustainable consumption, application of new technologies in marketing, strategies and structures of trade, commercialisation of products, marketing research, marketing and product innovations, and partner relations in the business to business market.
About Institute of Marketing
The Institute of Marketing has several laboratories at its disposal, allowing it to research using modern equipment and measurement apparatus. These include the Consumer Research Laboratory, ShopLab, and ConsumerLab, as well as a professional room for conducting focus group interviews. Employees and doctoral students of the Institute of Marketing frequently carry out their research in cooperation with scientists from other academic centres in the country and abroad. Due to the numerous contacts and relationships established, the dissemination of research results has an international dimension, and their impact on the socioeconomic environment is significant.
