Institute of Marketing

The main objective of the Institute is to conduct scientific research on all aspects of marketing theory and practice, the results of which will contribute to better researchers and business practitioners’ understanding of the role of marketing in a dynamically changing social and market environment. The Institute employs top-class specialists whose scientific and research interests revolve around such issues as the marketing of enterprises and non-profit organisations, consumer behaviour, sustainable consumption, application of new technologies in marketing, strategies and structures of trade, commercialisation of products, marketing research, marketing and product innovations, and partner relations in the business to business market.

About Institute of Marketing

The Institute of Marketing has several laboratories at its disposal, allowing it to research using modern equipment and measurement apparatus. These include the Consumer Research Laboratory, ShopLab, and ConsumerLab, as well as a professional room for conducting focus group interviews. Employees and doctoral students of the Institute of Marketing frequently carry out their research in cooperation with scientists from other academic centres in the country and abroad. Due to the numerous contacts and relationships established, the dissemination of research results has an international dimension, and their impact on the socioeconomic environment is significant.

Dr hab. Zygmunt Waśkowski, prof. UEP

Dr hab. Zygmunt Waśkowski, prof. UEP

  • Director of the Institute of Marketing
  • Department of Marketing Strategies PUEB Professor
Director of the Institute of Marketing
Director of the Institute of Marketing, Rector’s Committee on PUEB Statutes - Chair.
Collegium Altum, room no 718
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Office of the Institute

Mgr Małgorzata Fraszewska Koordynator sekretariatu
Collegium Altum, room no 721
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Mgr Beata Sobiecka-Dohnal Senior Specialist
Building A, room no 323
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Addres:

Institute of Marketing

al. Niepodległości 10
61-875 Poznań

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