Article by prof. Milena Ratajczak-Mrozek in "Industrial Marketing Management''

The article co-authored by dr hab. Milena Ratajczak-Mrozek, prof. PUEB, titled „Resource interaction: Key concepts, relations and representations” was published in the Industrial Marketing Management journal (140 points, Impact Factor of the journal is 6.96).

In the article, the authors analyzed the topic of resources from the perspective of business relationships and interactions. It summarizes 20 years of research, identifies and indicates the possible use of key concepts within the Resource Interaction Approach (RIA). The authors’ findings in the article provide a platform for further conceptual and empirical research in the study of corporate relationships, business networks and the importance and use of resources.

The article is the result of continued international cooperation. A total of 18 scientists from 9 different academic centers are the co-authors.

The article is available at: https://www.sciencedirect.com/science/article/pii/S0019850122001171?fbclid=IwAR0pDo4NBGBXwHOLoC991k-EoQavMZLMFgBVpRPy8YDQivPR09QCxdjsdOE

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