Paper by Marcin Wieczerzycki, Milena Ratajczak-Mrozek and Aleksandra Hauke-Lopes published in Journal of Business & Industrial Marketing

Marcin Wieczerzycki, Milena Ratajczak-Mrozek, and Aleksandra Hauke-Lopes published a paper in the Journal of Business & Industrial Marketing (Emerald, Impact Factor 3.60). The article is titled “Value-in-context: co-creation across different context levels in the service ecosystem” and was co-authored with Maria Colurcio of University Magna Graecia of Catanzaro (Italy). The authors present an analysis of the value co-creation by different actors collaborating in a digital platform. The paper argues that understanding value creation in service ecosystems requires looking beyond just the producer-customer relationship to include broader interactions. It highlights the significance of “indirect service-for-service exchanges” (exchanges not directly tied to a single transaction) in value co-creation.

The paper is available here: https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2024-0049/full/html