Paper by Marcin Wieczerzycki, Milena Ratajczak-Mrozek and Aleksandra Hauke-Lopes published in Journal of Business & Industrial Marketing

Marcin Wieczerzycki, Milena Ratajczak-Mrozek, and Aleksandra Hauke-Lopes published a paper in the Journal of Business & Industrial Marketing (Emerald, Impact Factor 3.60). The article is titled “Value-in-context: co-creation across different context levels in the service ecosystem” and was co-authored with Maria Colurcio of University Magna Graecia of Catanzaro (Italy). The authors present an analysis of the value co-creation by different actors collaborating in a digital platform. The research examines different levels of the context (diads, triads and networks) and demonstrates how these levels influence each other through the enhancement of lower levels by higher levels and the replication of solutions from lower levels to higher levels.

The paper is available here: https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2024-0049/full/html