DIGIT coordination meeting in Madrid

🚀Here it is! The report on “Opportunities and Threats of AI for Marketing” – the first in a series of reports developed within the project “DIGIT: People and Algorithms in Organisations: Competencies to Work in the Digital Environment” (DIGIT_NAWA)💡

📍The report explores the digital trends shaping marketing strategies, opportunities, and challenges, aligning with global trends and focusing on the competencies needed to navigate AI-driven changes in the industry💫

📍It includes the “Strategic Roadmap for Marketing in an AI-dominated Landscape” to help marketers on this demanding but fascinating journey. The roadmap enables research, strategic, and operational planning in relation to the global trends surrounding the rapid development of AI 🎯

We encourage you to read the report! 👉 https://osf.io/qtwub

And if you don’t have much time to read, you can listen to the podcast where two AI personas discuss the key themes of our report 😊👉 https://lnkd.in/dAm3aeQS
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Thanks to the authors Doris Antczak Marcin Gurtatowski Grzegorz Leszczyński Maciej Ławrynowicz Anna Rogala 🫶 We would also like to thank Andrea Lučić and @Belén Rodriguez Canovas for sharing their insights into the phenomena discussed in the report 🫶 A special thank you to Kinga Kubaszewska for the graphic design 🫶

The project is realized under NAWA’s Strategic Partnerships Program (NAWA – Narodowa Agencja Wymiany Akademickiej)

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