The study programme is based on three groups of subjects:

    Basic content, selected courses: Strategic Management, Entrepreneurship, Law, Ethics of Business Activity, Knowledge Based Management
    Directional content, selected courses: Enterprise Systems and Platforms, Marketing Intelligence, Financing Innovations, Consumer Behavior, Logistics Management
    Specialty content, selected courses: Creativity, Innovative Product Management, E-commerce, Innovative Brand, Marketing Controlling

Most of the subjects will be carried out in a specially designed for the programme laboratories i.e. :

    Eye-tracking Research Laboratory,
    Marketing Supported Innovation Process Laboratory.

Moreover all the students participating in courses will have access to the latest technology (eg. eye tracker) and software (esp. SEOmoz, Sprout Social and brand24) in which our laboratories are equipped with.

Full syllabus