Department of International Marketing

Research interests of the Department of International Marketing include relationship management between companies and other external and internal actors, contemporary problems of international marketing (including both B2B and B2C markets) and issues related to innovation, the process of internationalization and sustainable development of a company.

About the Department

The Department’s researchers carry out scientific projects in cooperation with numerous foreign institutions from Europe, the United States, and China, as well as they teach abroad, e.g. in Japan and the Netherlands. They have been also involved in consulting projects, e.g. for the Ministry of Development, Volkswagen Group Poland, and Regio Group.

The Department’s employees have for years been strongly involved in the development of the IMP Group (also as Board representatives), the scientific organization that brings together researchers focusing on the study of business relationships and networks.

The research results carried out by the Department’s employees are regularly published in renowned international journals, e.g. Industrial Marketing Management, Journal of International Management, Journal of Business Research, Creativity and Innovation Management, Marketing Theory, and by publishers such as Palgrave Macmillan, and Routledge.

The Department’s employees are successful in the area of teaching, which is reflected in the very high evaluations of their courses awarded by students of our University.

Consultations in the current semester


Mgr Anna Dybiona-Jaroni Koordynator sekretariatu
Collegium Altum, room no 1322


Department of International Marketing
Poznań University of Economics and Business
al. Niepodległości 10
61-875 Poznań

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