Strategy 2025-2028 of the Poznań University of Economics and Business

The desire to develop a strategy that, on the one hand, respects the methodological aspects of the strategic management process and the identity of the university, manifested in the pursuit of truth and the cultivation of academic freedom, and, on the other hand, makes PUEB a unique and distinctive organization, became the motivation for the modification of PUEB’s mission and vision. PUEB’s mission for 2025-2028, like the one defined for 2021-2024, indicates the importance of the University’s social responsibility, but more emphatically exposes PUEB’s role in building a sustainable and innovative
economy using the competencies of the future. Thus, the mission points to PUEB’s hallmark of sustainability in the broadest sense. This aspect permeates the University’s strategic goals and finds its expression in a set of actions and indicators for the implementation of the strategy in each of the key areas of PUEB’s functioning – in science, teaching, cooperation and building the PUEB community. The indicated sustainability can also be found in PUEB’s vision, which, in relation to that of 2021-2024, has been made more realistic by relating PUEB’s position to the Central and Eastern European region.

It is thanks to the involvement of all of you – employees, students, postgraduates and the University Council – that we can say that this document sets the directions of PUEB’s development for the next four years, taking into account the diverse roles of the people who make up the PUEB academic community and the importance of PUEB in the environment. It is worth noting that in the process of creating the PUEB strategy for 2025-2028, in addition to the PUEB academic community and the University Council, two experts in the field of strategic management of organizations were also involved. They served with their knowledge and experience and undertook constructive criticism of the presented intentions, so that it would be possible to build an increasingly strong, modern university with almost a century of tradition. The opportunity to confront the perspective of the academic community with that of the business community proved to be extremely creative and necessary, as it allowed the identification and assessment of opportunities and threats, as well as the strengths and weaknesses of PUEB as a public university operating in a dynamically changing and competitive environment. Prepared on the basis of the results of extensive public consultations, the diagnosis of external and internal factors that favor and threaten PUEB’s position provided the foundation for defining four strategic goals and twelve specific objectives.

Implementation of the presented strategy depends on a number of internal and external conditions. That is why it was so important in the process of its creation to develop a risk map, which will be updated annually. It is also extremely important to link the strategy to the Multi-Year Tangible and Financial Plan for 2025-2028, developed using advanced data analysis, which allows for precise forecasting, effective financial planning and optimization of the use of resources. Linking the goals and corresponding actions to specific financial aspects is crucial for the effective implementation of the strategy.

Finally, while the strategic environment will be subject to change, the values guiding PUEB remain almost unchanged. It is worth emphasizing that at the forefront among these values is being competent while remaining credible, open, responsible, courageous and, especially importantly, and what was conspicuously missing from the 2021-2024 strategy – being an ethical university in action.

I would like to thank all those who were involved in the work on the update of the PUEB strategy for 2025-2028. At the same time, I warmly invite all members of the PUEB Academic Community to become actively involved in the implementation of the strategic goals, so that the University, striving to be more and more socially responsible, becomes one of the most recognized economic universities in Central and Eastern Europe.

Prof. dr hab. Barbara Jankowska