DIGIT BootCamp Finals

📣 This Friday, we wrapped up the DIGIT BootCamp – an intensive, hands‑on experience crowned with a two‑day international competition! 🚀🌍

Our students rose to the challenge brilliantly 💫, demonstrating outstanding engagement, creativity, and joy throughout the entire process.💡🙌 A huge thank you to all of you 🙏👏❤️

We were fortunate to have industry experts Jakub Falk and Anna Proch share their practical insights with our students .🎤✨ Their contributions made the BootCamp not only highly informative but also truly inspiring and impactful. Thank you! 🫶

With expertly crafted PBL materials prepared by our dedicated DIGIT_NAWA project team, we guided participants through the evolving landscape of marketing competencies as AI use continues to grow. 🤖📈 Thank you Dubravka Sincic Andrea Lučić Alessandra Cioli Andrea Perna Federica Pascucci Jesús Garcia-Madariaga @Belen Rodriguez-Canovas Amira Mouakher Mirkó Gáti Piotr Kwiatek, PhD Allan Edh Renata Nestorowicz Alicja Koperska Piotr Gaczek Maciej Ławrynowicz Grzegorz Leszczyński Anna Rogala Krzysztof Durczak 🫶

And the results speak for themselves – our students recorded growth across all key competencies identified by our research as crucial for working and managing work in AI‑enhanced marketing environments. 🤩📊💪

It was an intense few days, but absolutely worth it! 💫❤️ Special thanks to all team members involved in organizing the BootCamp! Natalia Gluza Grzegorz Leszczyński Alicja Koperska Anna Rogala Maciej Ławrynowicz Renata Nestorowicz🫶

This post is part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_People and algorithms), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej (Polish National Agency for Academic Exchange).

#DIGIT_NAWA #DIGIT_BOOTCAMP #AI #marketing #students #competencies