Dr Adam Dymitrowski and Dr Łukasz Małys published a paper in Journal of Business & Industrial Marketing

From 27 September to 3 October 2026, Dr hab. Milena Ratajczak-Mrozek, Prof. PUEB, Dr Aleksandra Hauke-Lopes, and mgr Hanna Łobejko participated in a training visit at the University of Helsinki.

The visit focused on developing teaching competencies, exploring modern teaching methods, and exchanging experiences on student engagement in the educational process, including in the context of the growing use of artificial intelligence tools.

The stay also provided an opportunity to discuss potential areas for future research collaboration, including topics related to plant-based food and

consumption.

Participation in the training was made possible through a programme implemented by Poznań University of Economics and Business as part of a project co-financed by the European Social Fund.