Human x AI: Competencies that turn insight into impact
💡 Humans + AI isn’t about replacement – it’s about synergy.
Our latest “Report on AI Collaboration Competencies in Marketing” outlines the human skills required to transform AI outputs into responsible, actionable strategies across:
📌 Research
📌 Segmentation
📌 Content
📌 Customer Experience
It also addresses the significant concerns for managers – such as collaboration risks and quality assurance.
‼️ If you’re building AI-driven marketing strategies, this report is your go-to guide for the roles, skills, and safeguards that matter most.
👉 Read the report https://ue.poznan.pl/wp-content/uploads/2025/10/NAWA-DIGIT-report-3.pdf
Congrats to the authors: Anna Ziętek, Grzegorz Leszczyński, Maciej Ławrynowicz, Doris Antczak, and Marcin Gurtatowski 👏
Big thanks to Kinga Kubaszewska for graphic design 🫶
This work is part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_People and algorithms), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej (Polish National Agency for Academic Exchange).
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