New report - "AI in Marketing Work and the Labor Market"!

📣 We’ve just published a new DIGIT report: “AI in Marketing Work and the Labor Market” authored by Piotr Gaczek, Maciej Ławrynowicz, and Anna Ziętek.

In this report, we look at AI from three complementary angles that are rarely combined.

📌 First, formal job-market signals – how AI appears in job postings and what employers actually demand.

📌 Second, everyday professional practice – how people working in marketing use (and negotiate) AI in their daily tasks.

📌 Third, career narratives – how AI is discussed by practitioners and job seekers in spaces like Reddit, where uncertainty, expectations, and tensions become visible.

💡 Together, these perspectives provide a multidimensional view of AI’s growing role in marketing work and reveal how technological change is being interpreted, adopted, and contested across different layers of the labor market.

Full report can be found here👉 https://ue.poznan.pl/wp-content/uploads/2026/06/DIGIT-report-5.pdf

This post is part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_People and algorithms), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej.

#DIGIT #NAWA #AI #LabourMarket #marketing #ArtificialIntelligence