Our new report! AI in U.S. Marketing Job Postings

🚀 AI is reshaping marketing faster than ever – and it’s changing what employers expect from marketing talent.

💡In our latest report, entitled “AI in U.S. Marketing Job Postings: A Competency and Labor Market Analysis,” we analyzed 319 U.S. job ads to understand how AI appears in marketing roles today.

Key insights:

🔍 AI is no longer a bonus skill – it’s becoming a core requirement.

🧠 Employers highlight both tool‑based and strategic AI competencies.

📈 Job ads reveal whether roles lean more toward data‑driven or performance‑focused marketing.

🏢 Organizations are redefining roles and building new capability frameworks around AI.

❓What does it mean:

📌 For marketers 👉AI skills are now essential at every career level.

📌 For employers 👉 A clear benchmark for shaping HR strategies and competitive job profiles.

👉 Read the report here https://ue.poznan.pl/wp-content/uploads/2026/03/DIGIT-report-4.pdf

Congrats to the authors: Piotr Gaczek @Anna Ziętek and Maciej Ławrynowicz 👏

Big thanks to Kinga Kubaszewska for graphic design 🫶

This work is part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_People and algorithms), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej (Polish National Agency for Academic Exchange).

#DIGIT_PeopleAndAlgorithms #AI #ArtificialIntelligence #Marketing #AIMarketing #FutureOfWork #DigitalSkills #HRTrends