PNTM seminar - Strategic collaboration between people and algorithms in marketing

‼️ Is your organization truly resilient to “digital shocks”? 🛡️🤖

On Thursday, during the seminar of the Polish Scientific Society of Marketing (Polskie Naukowe Towarzystwo Marketingu), Anna Rogala and Grzegorz Leszczyński shared the results of our research carried out as part of the project “DIGIT: People and algorithms in organizations: competencies to work in the digital environment” (DIGIT_People and algorithms), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej (Polish National Agency for Academic Exchange).

📍 Topic: Strategic collaboration between people and algorithms in marketing based on digital competences.

Why does it matter? 🧐

💡 In an era of rapid automation, simple “resistance” is no longer enough. In our DIGIT Team, we are investigating how the right digital competencies related to marketing can make organizations antifragile – enabling them not just to survive market chaos, but to thrive because of it! 🚀

Key threads that we discussed:

✅ Humans as a ‘safeguard’ for processes using algorithms.

✅ Building competency and agility instead of relying on new tools.

✅ Ethics and human intuition as a guarantee of brand stability.

The human-algorithm relationship is the heartbeat of modern marketing. We demonstrate that technology in the hands of a competent team is not a threat, but a driver of development.🛡️+⚡

If you are interested in more findings – just follow our updates! 🆕🧩

#DIGIT #UEP #PNTM #MarketingStrategy #Antifragility #Resilience #DigitalCompetencies #AI #HumanAlgorithmCollaboration