Report "AI in Marketing: Opportunities and Threats from a Practitioner’s Perspective"

🌐 AI is transforming the marketing landscape. From analyzing data to managing campaigns and creating content, artificial intelligence is becoming an indispensable tool for marketers.

🔎 As part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_People and algorithms), we’ve explored how marketing professionals perceive AI and its impact on their roles.

📊 Our latest report, “AI in Marketing: Opportunities and Threats from a Practitioner’s Perspective”, reveals how experts view the benefits and challenges of integrating AI into marketing practices. You may access it here NAWA report 2

💡A key takeaway? A human-centered approach remains crucial: marketers are optimistic about AI’s potential but emphasize that consistent, hands-on experience is essential to thrive in an AI-driven industry.

👉 How is your organization leveraging AI in marketing?

The authors Doris Antczak, Marcin Gurtatowski, Grzegorz Leszczyński, Maciej Ławrynowicz, and Anna Rogala would like to thank Piotr Kwiatek, PhD, and Moreno Frau for their expert contributions to the report.

This post is part of the project “People and Algorithms in Organisations: Competences to Work in the Digital Environment” (DIGIT_NAWA), funded by the NAWA – Narodowa Agencja Wymiany Akademickiej (Polish National Agency for Academic Exchange).

#AI #ArtificialIntelligence #AIinMarketing #DIGIT_NAWA #NAWA #UEP #PUEB