The monograph edited by dr hab. Milena Ratajczak-Mrozek, prof. UEP and dr hab. Bartosz Deszczyński, prof. UEP published by Routledge

The monograph published by Routledge titled “Strategic Inter-Organizational Relationships: The Impact of the Relational Business Model on Resilience and Sustainability”, edited by dr hab. Milena Ratajczak-Mrozek, prof. UEP and dr hab. Bartosz Deszczyński, prof. UEP has been released.

The authors of the monograph include staff members of the Department of Business Relationships and International Marketing, as well as researchers from foreign academic institutions.

The monograph addresses the importance of relationships in shaping resilient and sustainable enterprises. In conditions of increasing uncertainty and numerous disruptions in the economic environment, durable inter-organizational and social ties become particularly significant, as they may constitute an important factor for the survival and long-term development of firms.

The authors analyze the role of cooperation and inter-organizational relationships in processes of adapting to change, improving operational efficiency, and strengthening companies’ ability to achieve sustainable development goals. The publication introduces the concept of the relational business model, emphasizing a shift away from approaches based on short-term transactions toward building long-term, strategic relationships.

In particular, the monograph discusses:
– the theoretical foundations of the relational business model,
– the impact of relationships on resilience and firm performance,
– the importance of digitalization and new technologies in shaping organizational relationships,
– sustainable practices within inter-organizational cooperation.

The publication is a valuable source of knowledge for both the academic community and business practitioners interested in modern business models, relationship management, and building organizational resilience and competitiveness.