The Myth of Harmony! – EIBA 2025 Conference

From December 11–13, 2025, staff from the Institute of International Economics (Uniwersytet Ekonomiczny w Poznaniu) participated in the international conference “The Myth of Harmony! Strategic Realities in IB Practices” at the 51st European International Business Academy (EIBA) Conference, organized by the University of Piraeus and the University of Macedonia in Athens, Greece.

During the conference, the following presentations were delivered:

• Prof. Marian Gorynia, Prof. Piotr Trąpczyński, Prof. Jan Nowak, Prof. Radosław Wolniak: “Revisiting the Investment Development Path from a Sector and Industry Perspective: Empirical Insights from Poland”
• Prof. Piotr Trąpczyński, Prof. Marta Götz, Prof. Barbara Jankowska, Prof. Łukasz Puślecki, PhD candidate Zuzanna Maleszewska: “Are Local Network Ties and Strategy Adaptation Enough to Succeed in a More Developed Market? On The Moderating Effects of Subsidiary Autonomy and Subsidiary Capabilities”
• PhD candidate Zakaria Talouni, Prof. Barbara Jankowska, Prof. Marta Götz: “Determinants of Industry 4.0 Adoption: Evidence from Foreign Manufacturing Subsidiaries in Poland”
• Prof. Piotr Trąpczyński & PhD candidate Dennis Gleissner: “Re-visiting the Effect of Subsidiary Top Management Team Diversity on Innovation Performance: On the Mediating Role of Foreign Subsidiary Autonomy”

Additionally, our team actively contributed to conference sessions and discussions:

• Prof. Łukasz Puślecki– chaired the session “FDI, Environmental Accountability, and Power Asymmetry”
• PhD candidate Zakaria Talouni – chaired the session “Artificial Intelligence in the Multinational Enterprise”
• Prof. Barbara Jankowska – participated in the discussion “Democracy and International Business: Rethinking Business Context”
• Prof. Barbara Jankowska, Prof. Katarzyna Mroczek-Dąbrowska, PhD Aleksandra Kania, PhD candidate Maria Kubala – participated in the discussion “EU Policy Shifts and Global Production – How Has the Evolving EU Policy Landscape Impacted Global Value Chains?”

Our researchers also presented their scientific posters:

• Prof. Małgorzata Bartosik-Purgat, PhD Tomasz Grzegorczyk, PhD candidate Wiktoria Rakowska: “Young Consumers in Cultural Context: A Cross-National Study of Hofstede’s Value Dimensions”
• PhD candidate Jan Szymkowiak: “International Competitiveness in the Contemporary Capitalist Economy: The Role of Concepts of the Economic Man”
• PhD candidate Maria Kubala: “Unpacking the Roles of Headquarters and Subsidiaries in ESG Adoption by Multinational Enterprises”
• PhD candidate Marta Warsewicz: „Shopping Behaviour Patterns in M-Commerce: Analysis of Evolving Consumer Trends in Poland”