Department of Business Relationships and International Marketing Institute of International Business and Economics

Hanna Łobejko, MSc, at the 12th EATSA Conference "Bridges over Borders: Tourism in an Accelerating World"

Hanna Łobejko, MSc, at the 12th EATSA Conference "Bridges over Borders: Tourism in an Accelerating World"

The 12th Annual Conference of EATSA (Euro-Asia Tourism Studies Association), titled “Bridges over Borders: Tourism in an Accelerating World,” took place from 29 June to 3 July 2026, jointly organised by the Poznań University of Economics and Business and the Jagiellonian University in Kraków. Hanna Łobejko, MSc, served as Chair of the Organising Committee, chaired one of the conference’s thematic sessions, and presented a paper titled “Passing the Digital Torch: Navigating the Generational Tech Gap in Family Tourism SMEs,” focused on multi-generational family tourism SMEs in Poland.

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