Department of Business Relationships and International Marketing Institute of International Business and Economics

Prof. Bartosz Deszczyński publishes in the Journal of Business & Industrial Marketing

Prof. Bartosz Deszczyński publishes in the Journal of Business & Industrial Marketing

Prof. Bartosz Deszczyński has published a research article Towards a mid-range theorization of resource interaction in business networks in the international Journal of Business & Industrial Marketing . https://doi.org/10.1108/JBIM-02-2026-0181
The publication contributes to research on inter-organisational relationships and business networks, addressing the development of middle-range theory in the field of business relationships. The article relates to current discussions within the IMP tradition concerning the conceptualisation of interaction, resources and interdependencies in business networks.

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