Department of Business Relationships and International Marketing
Research interests of the Department of Business Relationships and International Marketing include relationship management between companies and other external and internal actors, contemporary problems of international marketing (including both B2B and B2C markets) and issues related to innovation, the process of internationalization and sustainable development of a company.
About the Department
The Department’s researchers carry out scientific projects in cooperation with numerous foreign institutions from Europe, the United States, and China, as well as they teach abroad, e.g. in Japan and the Netherlands. They have been also involved in consulting projects, e.g. for the Ministry of Development, Volkswagen Group Poland, and Regio Group.
The Department’s employees have for years been strongly involved in the development of the IMP Group (also as Board representatives), the scientific organization that brings together researchers focusing on the study of business relationships and networks.
The research results carried out by the Department’s employees are regularly published in renowned international journals, e.g. Industrial Marketing Management, Journal of International Management, Journal of Business Research, Creativity and Innovation Management, Marketing Theory, and by publishers such as Palgrave Macmillan, and Routledge.
The Department’s employees are successful in the area of teaching, which is reflected in the very high evaluations of their courses awarded by students of our University.
Research areas:
- Business networks, ecosystems, embeddedness; inter-organizational relationships and cooperation, and their impact on firms’ operations and performance,
- Relationship management, including customer relationship management (CRM) and supply chain management,
- Competitive advantage and firms’ financial and non-financial performance,
- Value co-creation, value creation, and value capture in business relationships,
- Innovative business models,
- Knowledge resource management within organizations,
- Digitalization, technological change management, and high-tech firms,
- Sustainable development – from the perspective of firms and their outcomes (especially in the plant-based food and vegan industries),
- Firms’ internationalization, international business, including international marketing,
- Logistics,
- E-commerce,
- Family businesses in the tourism sector – issues of succession, inter-organizational relationships, and technology adoption.
Consultations in the current semester
Dr hab. Milena Ratajczak-Mrozek, prof. UEP
Collegium Altum, room no 517
Dr hab. Bartosz Deszczyński, prof. UEP
Collegium Altum, room no 516
Dr hab. Arkadiusz Kawa, prof. UEP
Collegium Altum, room no 515a
Dr Adam Dymitrowski
Collegium Altum, room no 518
Dr Aleksandra Hauke-Lopes
Collegium Altum, room no 515a
Dr Łukasz Małys
Collegium Altum, room no 518
Dr Marcin Soniewicki
Collegium Altum, room no 520
Dr Marcin Wieczerzycki
Collegium Altum, room no 519
Mgr Saleh Md Arman
Mgr Anna Gruszczyńska-Radecka
Mgr Hanna Łobejko
Collegium Altum, room no 520
-
Participation of Professor Milena Ratajczak-Mrozek in the Forum on the Discipline of Management and Quality Sciences
-
On October 23–24, 2025, Prof. Milena Ratajczak-Mrozek and Dr. Aleksandra Hauke-Lopes represented the Department of Business Relationships and International Marketing during the international CEENT – Central and Eastern European Entrepreneurship Conference
-
Prof. Milena Ratajczak-Mrozek, Dr. Aleksandra Hauke-Lopes, and MSc Hanna Łobejko took part in a study visit at KTH (Royal Institute of Technology) in Stockholm
-
Mgr. Saleh Md Arman has been awarded the STER Scholarship for the best foreign doctoral students for the academic year 2025/2026
-
Dr. Bartosz Deszczyński, professor at the Poznań University of Economics and Business, participated in the 19th scientific conference in the STRATEGIES series.
Contact
Addres:
Poznań University of Economics and Business
al. Niepodległości 10